The Gerald R. Ford Amphitheater in Vail has never branded itself as the Ford Amphitheater, but the shortened handle has stuck nonetheless.
It has never been an issue until this summer when a new venue in Colorado Springs sold its naming rights to the Ford Motor Company, and the Colorado Springs location chose that moniker.
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Some concertgoers predicted it would be an issue. On Instagram, in a post announcing the venue’s new name, one user predicted that there would be “a lot of (upset) people who bought tickets to the wrong venue.”
Dave Dressman, the Gerald R. Ford Amphitheater’s event director, said that prediction did indeed come to pass recently when concertgoers showed up in Vail to see The Beach Boys with tickets to the Colorado Springs venue. The Beach Boys played the Gerald R. Ford Amphitheater on Aug. 15 and the Ford Amphitheater on Aug. 16.
Read the full story at our partner, Vail Daily.
Originally Published: August 23, 2024 at 3:15 p.m.
