The COVID-19 pandemic created unprecedented challenges that severely limited travel demand and occupancy rates.
But CoralTree Hospitality Group, which develops and manages world-class independent luxury and lifestyle hotels and resorts, met that challenge. The company responded to the health crisis by implementing rigorous health and safety protocols, enhancing operational efficiency, and adapting to changing customer preferences.
“Despite the adverse conditions, we maintained our commitment to delivering exceptional guest experiences and supporting our team members and communities,” said Nancy Kern, CoralTree marketing vice president.
“We have also continued to pursue strategic growth opportunities, such as expanding our presence in Colorado, Hawaii, Florida, Texas and California.”
CoralTree plans to continue innovating to meet customer expectations and demands.
“Guests are looking for unique experiences, personalized services and sustainable practices. The hospitality industry is highly competitive, with new players entering the market regularly. To stand out and maintain a competitive edge, CoralTree Hospitality needs to continuously innovate in areas such as technology, sustainability and guest services,” Kern said.
As the hospitality industry evolves, CoralTree focuses on becoming a preferred employer.
This is the second year CoralTree Hospitality Group has been named one of The Denver Post’s Top Workplaces. Last year, the company ranked fourth for best small business.
The company remains focused on providing a quality work environment.
“We’ve built a culture that allows us to attract and retain the best people in the industry, and we’re proud of the team we’ve assembled. We have a passion for hospitality, an unending thirst for knowledge, and a deep desire to positively impact our colleagues and professionals alike.”
CoralTree is also committed to meeting the growing demand for sustainable practices in the hospitality sector.
Innovation in energy efficiency, waste reduction, and eco-friendly amenities can help CoralTree minimize its environmental footprint and appeal to environmentally conscious travelers.
Locating CoralTree’s headquarters in Colorado provides employees with a high quality of life.
“Our team members are deeply rooted in Denver/Colorado and have deep connections to Colorado,” Kern said.
“We feel that our team members get to have the best of both worlds when living in Denver. In recent years, Denver has really grown to be a dynamic city offering great restaurants, culture, and, of course, sports. And then there is the access to the outdoors everywhere you go.”
No. 3
Years ranked: 2
Founded: 2018
Headquarters: Greenwood Village
Employees: 6,000, with 53 in Colorado
Facts: CoralTree develops and manages world-class independent luxury and lifestyle hotels and resorts.
