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Bilingual (Japanese/English) Product Marketing Specialist, Nintendo of America

Redmond, WA

DESCRIPTION OF DUTIES

Leads product marketing support of campaign launch activities for assigned titles.

Trained product spokesperson responsible for interacting with and presenting products to media and consumers.

Trained corporate spokesperson responsible for demonstrating products in videos, livestreams and live demos in trade show settings. Meets with media to present and discuss products. Responsible for understanding key consumer-facing messaging for assigned projects.

Supports key product launch activities, community outreach and key branding initiatives based on predetermined strategy as directed by management.

Provides insight into key product features, writes product marketing brief and prepares comprehensive product content outlines and supports all marketing and promotion activities to ensure accurate representation of product content and strategy.

Drafts product information roll-out plan proposals and supports PR team in finalizing product PR plans.

Writes consumer-facing marketing copy for use on Nintendo and retailer websites and Nintendo’s eShop and digital storefronts.

Supports review of TV, digital and print advertising creative, providing feedback on product accuracy. Actively supports production of advertising creative in the role of product expert and collaborates on selection of game assets for inclusion in final advertising.

Supports creation of consumer-facing trailers and other video assets designed to communicate key product features including pre-produced videos and video livestreams like Nintendo Treehouse Live. May include hosting or starring in videos.

Educates internal teams and external agency partners on product features. Demonstrates products to internal teams, external partners, media and consumers.

Evaluates games for quality and marketability and writes product evaluation reports. Under management direction, contributes feedback to game analysis for product improvements and appropriateness for North American markets.

Maintains competitive knowledge of marketplace, monitors consumer reaction to assigned products, monitors effectiveness of PR activities and provides analytical reports on game market data.

Department/Nintendo product champion. Understands game features and anticipates issues, and concerns for the projects in which directly involved.

Bilingual: Communicates directly with Japanese development teams, coordinating asset approvals and communicating promotional plans as needed.

Bilingual: Translates written and verbal communications including emails, product evaluations and other documentation, and conference calls with development and promotions teams in Japan.

Bilingual: Performs interpretation for developer interviews with media.

Contributes to development coordination and communication; performs some administrative duties.

Often necessary to change duties, projects or direction on short notice.

Up to 50% domestic and international travel.

SUMMARY OF REQUIREMENTS

Two to five years of related experience

Strong writing skills, including experience writing consumer facing marketing copy

Strong public speaking and presentation skills

Strong knowledge and understanding of industry and Nintendo history

Bilingual: Fluent in English and Japanese with strong bilingual spoken and written communication skills

Ability to present product information and demos to internal teams and media.

Ability to maintain a heavy workload on an ongoing basis

Requires video game development experience in localization, external or internal development

Professional writing skills, confidence and ability to present on camera and large groups (over 100 people) preferred.

Excellent game play skills 

Undergraduate degree in Writing, Communications, Business, a related field, or equivalent education and experience

Bilingual: Japanese proficiency test Level I or native fluency required

Valid passport may be required

Communicates effectively in a variety of settings and formats

Builds relationships and delivers customer-centric solutions

Takes on new opportunities and tough challenges with urgency, energy and enthusiasm

Builds partnerships and works collaboratively with others toward common goals

Acute attention to accuracy and detail

Ability to work with highly confidential information

Excellent organizational skills

Strong interpersonal and problem solving skills

Ability to produce high quality results under tight deadlines

Up to 50% domestic and international travel

Interested? Apply now.

About the Gamasutra Job Board

Whether you’re just starting out, looking for something new, or just seeing what’s out there, the Gamasutra Job Board is the place where game developers move ahead in their careers.Gamasutra’s Job Board is the most diverse, most active, and most established board of its kind in the video game industry, serving companies of all sizes, from indie to triple-A.Looking for a new job? Get started here. Are you a recruiter looking for talent? Post jobs here.

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