The Broncos and Centura Health have agreed to a 10-year partnership making Centura the official healthcare and training facility naming rights partner of the franchise.
In a news conference, Broncos president Damani Leech didn’t provide financial parameters of the partnership but called it the “most impactful deal” in team history.
“The length is significant,” Leech said. “It’s one single partnership and we feel comfortable that it’s one of the most significant across the league.”
The Broncos had been partnered with UC Health for eight years but confirmed the end of that arrangement in recent weeks.
Centura, based in Centennial not far from the football team’s Dove Valley headquarters, is donating $100,000 to the Denver Broncos Foundation in addition to the parameters of the partnership. Centura president and CEO Peter Banko said both organizations will work together to fight hunger in Colorado schools while tackling systemic challenges that lead to food insecurity.
“The naming rights to our facility is the most visible part of the partnership but not the entire part of it,” Leech said. “We’re certainly going to be sharing the commitment to youth in promoting health and wellness. We’re thrilled to make a significant impact in our community.”
Leech said discussions about the partnership began in October. Banko said there’s “peace” in Centura’s partnership with the Broncos, as both organizations share common values for helping the community.
“When our community does well, we do,” Banko said. “It was important to find an organization that was kindred spirits and that was clear from Day One.”
Leech said the partnership was a “transformative” moment during a busy nine months for the organization. In addition to the hiring of coach Sean Payton and free agent signings, the franchise had a 98% season-ticket renewal rate.
“Credit to our ownership group,” Leech said. “They have inspired us to think bigger, define what great is and go for it.”
Broncos waive four: Denver’s rookie minicamp ended Sunday and the franchise parted with four undrafted free agent signees Monday. The Broncos waived wide receiver Dallas Daniels, defensive back Darrious Gaines, tight end Chris Leach and running back Emanuel Wilson.
Gaines played his college ball at Western Colorado and Daniels played for now Colorado head coach Deion Sanders at Jackson State. Gaines and Wilson had partial guarantees in their free-agent deals after the draft.
Each of those four roster spots were quickly accounted for. Veteran safety Kareem Jackson signed the one-year contract he agreed to last week and the Broncos also brought back running back Tyreik McAllister after waiving him recently. Additionally, Denver is expected to sign XFL tryout quarterback Ben DiNucci and running back Jacques Patrick as soon as Tuesday after the NFL approves the list of players from that league to formally sign with NFL clubs.
