Third-party ticket resellers are listing tickets to the Snowmass Rodeo for as much as $380 — 15 times the cost of their face value.
Tickets for the weekly rodeo listed on VividSeats, SeatGeek, and TicketsCenter — all third-party ticket resellers — range from $80 to $380. But rodeo tickets sold directly by the Snowmass Western Heritage Association (SWHA) through Eventbrite are $10 for children and $25 for people 13 years or older.
The Heritage Association does receive the money for tickets purchased by resellers, but it is worried the resellers are scamming community members and impacting ticketing operations for the rodeo, said Bill Boineau, who sits on the SWHA board of directors.
“As a board, we had discussed just not allowing any of these third-party people in,” he said. “But we recognize that we’ve collected our money out of Eventbrite, and if we do that, then we’re going to really hurt people who were trying to come and paid the money.”
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